"Content is King" but Content won't reign as King unless it connects with your customers at an emotional level.
This tool helps marketers scientifically analyze the emotions in marketing copy. This means you can instantly analyze which emotions are showing up in your marketing copy and adjust the words to change the emotion mix.
For example, if you are looking to try out a tagline for a new product launch to build excitement in advance, type the copy into the emotion editor to see the emotion mix. Then, edit the copy to see which phrases add more anticipation.
You can also get a PDF report if you want to analyze multiple messages in one go. This report is free and provides detailed insights, including: the impact of emotions on CTR (click-through rate), the best performing phrases by CTR, and which emotions drive the highest CTR for your customers. Generate it for free at https://emotions.clevertap.com/analysis
Let us know what you think! The CleverTap Emotion Editor and the custom report are available for free at: https://emotions.clevertap.com/ .
Those who are interested in learning about the science about how the emotions editor actually analyzes messages can read more about it here - https://clevertap.com/blog/how-emotions-incite-response-lessons-from-the-covid-19/
Check out this webinar (https://www.youtube.com/watch?v=NMvGMg6nCy8&feature=emb_logo ) where we deep dive to make the most out of this tool.
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