Today’s consumers are focused on convenience, and they expect their retailer of choice to provide this convenience across all channels. Omni channel retailing seems to put the customer at the centre of the unified shopping experience that spans across multiple channels - possibly over the course of a single transaction - where the consumer first hits the brand via a social link (say Pinterest post or Facebook ad), then follows through to the web-store to buy & finally picks up the product in-store.
What we do in one sentence it to provide retailers with the technology which is critical to enable exemplary omni-channel customer experience.
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