Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can:
1. Join that data with any other data e.g. marketing data (e.g. Adwords), customer data (e.g. CRM), financial data (e.g. ERP), catalog data (e.g. CMS)
2. Perform any analysis on your data with your analytics tool of choice e.g. R, Excel, Tableau, ChartIO, Microstrategy, SAS...
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