So.cl (pronounced "social") is a social networking service and social search engine operated by Microsoft FUSE Labs. Usage of the services is currently unavailable for users under the age of 18.
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So.cl appears similar to Google+ and borrows concepts from Facebook, Twitter and Pinterest. It occupies a niche role and is intended to augment rather than replace these services. Users are able to post a collage of pictures pertaining to a specific topic and share it with friends or "followers". Users are also able to post visual comments under these posts be sending "riff"s. Riffs are a separate collage of graphic media that relate to the topic of the post. By using riffs, users are able to communicate with other users with media that are related to the interests.
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