Softcube allows the retailer to know each customer’s needs. Once the retailer knows what a customer wants, it results in better sales and customer loyalty.
Basically, Softcube consists of three things: customer shopping data, algorithms to analyze it and channels to get in touch with the customer.
Algorithms produce shopping recommendations for the customer based on data about previous purchases. The goods meant to be valuable for the customer can be sent through a number of channels, like the website’s recommendation section, personalized emails and SMS.
Softcube helps to maintain a good balance of delivering the right information at the right moment.
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